Will the introduction of country P&Ls pay off? – Campaign
12 Oct 2016
Article published by Campaign, 11 October 2016
Are the world's biggest agency groups swapping one set of problems for another in vowing to rid themselves of the silos that have traditionally defined the way they work?
Vilified as the last bastions against integration and the fully comprehensive service clients demand, silos are having dynamite set beneath them. Laying the charges are Publicis Communications and Ogilvy & Mather, which plan to destroy the hated edifices by changing the way individual agencies report their financial performances.... Read More
Steve Govey, Client Partner at Beavis Morgan, comments in the article published by Campaign on the Campaign Live website and available in print on Friday, 15 October: Will the introduction of country P&Ls pay off?