Delivery apps putting pressure on restaurants to transform
10 Aug 2017
48 per cent of people would rather order takeaways than eat in a restaurant, according to research by Nectar loyalty card.
Apps such as Deliveroo and Uber Eats are proving so popular that more and more people are choosing to stay at home, with nearly two thirds (68 per cent) looking to online delivery services to order food.
Those with children formed the largest group of consumers using food delivery apps (56 per cent), closely followed by 18-34 year olds (55 per cent).
“Ultimately, diners now have more choice, so restaurants need to respond," says James Moir, managing director of Nectar.
"They will be even more keenly judged on value, quality and service. With so much data from online and in-restaurant purchases now at their fingertips, restaurants can know their customers better than ever before."
With a surge in smartphone usage and an increase in time-pressed households, food delivery apps are changing the way we eat and therefore restaurants need to adjust how they are run.
With digital technology and social media now key to helping restaurateurs overcome certain business challenges and gain access to potential new customers, investment in this area is fast becoming an important element of a restaurant business’ strategy.
At Beavis Morgan, we work with a number of businesses in the food industry, helping them with strategic planning, systems implementation, business turnaround and improving business performance for the future.