British-made brands that aren’t exporting are missing out
03 May 2018
UK exports of British-made products are at their highest for seven years.
Overseas consumers buy British because of positive perceptions of quality and good customer service. So, with exports reaching high’s not seen in a while, if you are a British-made brand or UK manufacturer and you’re not exporting then you are missing out, says Kate Hills, founder of Make it British, the campaign to encourage more people to buy British and make in the UK.
“Whilst around a third of UK fashion and textile manufacturers are exporting more than they were in 2016, there is a massive opportunity for growth as another third aren’t yet exporting, according to a survey of nearly 100 manufacturers from across the fashion and textile sector carried out by Make it British at the end of last year.
“UK manufacturers now need to capitalise on this opportunity. There are numerous reasons why a British-made brand should have an export strategy, not least because overseas shoppers associate products made in Britain with quality,” Kate says.
The opportunities for exporting will be a key feature at this year’s Make it British Live! event taking place on 23 and 24 May at the Truman Brewery, London.
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